Success Stories

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Success Stories

How ESG-MAX™ Helped Jenny Take Control of Hunger & Gain Confidence

While Jenny was a ‘skinny’ kid, once she hit puberty, hormones and unhealthy teen habits took hold and the weight started to add up. She credits much of her weight gain to emotional eating ‒ a habit that is culturally normalized.

BEFORE

AFTER

“You don’t realize how much your weight affects your confidence until it’s not there and things suddenly feel easier. I just applied for grad school to earn my nurse practitioner degree, which is something I would have never done a few years ago.” 

Jenny

“In our culture, it’s totally acceptable to comfort yourself with foods that are unhealthy after a bad day,” Jenny explains. Unfortunately for Jenny, this mindset laid the foundation for decades of struggling with weight loss, fad diets and declining confidence.

While Jenny says she was always overweight, things were relatively stable prior to the COVID-19 pandemic. “For most of my adult life, my weight hovered between 180-200 pounds. When I’d inch closer to 200 pounds, I’d change things up to get it under control. With the stress of the pandemic, my weight reached 244 pounds and I knew it was time to do something. But fad diets never worked for me. I’d tried Weight Watchers a few times – and the program sounds great until you get hungry — really hungry. Once that hunger set in for me, I’d go back to eating and couldn’t control it. It was a vicious cycle.”

Jenny Finds Motivation to Take Control of Her Health

By late 2022, Jenny was prediabetic and feeling physically uncomfortable. While two of her sisters had undergone the gastric sleeve (a traditional type of bariatric surgery also known as vertical sleeve gastrectomy), Jenny knew she wasn’t likely to qualify for that procedure and truthfully, she didn’t want to undergo an invasive surgery.

As a wound care nurse, health was the true driving factor behind her desire to lose weight. “Every day in my nursing career, I saw patients suffering from diabetes and arterial disease, both of which go hand-in-hand with obesity. This was very motivating for me to take control of my health and weight,” Jenny explains.

She considered taking a GLP-1 weight loss medication, but after realizing it would require a long-term commitment and lifelong investment, Jenny kept looking.

 

Discovering a New Approach to Sustainable Weight Loss Without Surgery

“Weight loss is expensive, so I began searching online for clinical trials. I saw a gastric balloon trial but knew that procedure wouldn’t affect the true source of my problem [hunger], so my search continued until I found True You’s Ablate Weight study. I was very intrigued by the ablation option, and it was comforting to know that while the use of ablation for weight was new, the same technique had been safely used in the stomach for other conditions.”

Feeling hopeful, Jenny booked her first consultation with True You Weight Loss. She was impressed with Dr. McGowan’s credentials and background and said the team instilled confidence that this was the right decision for her.

Success Stories

Jenny - Before

"But fad diets never worked for me. I’d tried Weight Watchers a few times - and the program sounds great until you get hungry — really hungry. Once that hunger set in for me, I’d go back to eating and couldn’t control it. It was a vicious cycle.”

Weight Loss Success Photo

Success Stories

Jenny - After

"After years of dieting, I knew what I should be eating, but when I’d get too hungry, I’d lose control. The ablation was a great tool to help control my hunger and cravings, which got my portion sizes down."

STATS AT A GLANCE

Top Non-Scale Victories:

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Greater control over hunger

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More confidence

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Fewer physical limitations

Treating Hunger at Its Source With Gastric Fundus Mucosal Ablation (GFMA) and ESG-MAX™

Soon thereafter, Jenny was officially enrolled in Ablate Weight, a 21-month clinical study that would include a gastric fundus mucosal ablation (GFMA) procedure followed six months later by an endoscopic sleeve gastroplasty (ESG) ‒ a combination now known as ESG-MAX™. Jenny underwent the GFMA procedure in February of 2023. The non-surgical weight loss procedure involves the application of thermal energy (heat) to the inner lining of the top part of the stomach called the gastric fundus, which is where 80-90% of our hunger hormone, ghrelin, is produced.

“On my procedure day, I really wasn’t nervous – and I had no reason to be because I didn’t feel anything at all ‒ either during the procedure or after. My husband and I drove to Cary, NC, from Charlotte, NC, I had my procedure and stayed overnight so I could get my IV hydration the next day. It all went smoothly, and I had no side effects at all.”

In the six months that followed her GFMA procedure, Jenny lost 44 pounds.

Jenny admits that she was surprised by how effective the ablation was. “It really affected my appetite, which is where I needed help the most. After years of dieting, I knew what I should be eating, but when I’d get too hungry, I’d lose control. The ablation was a great tool to help control my hunger and cravings, which got my portion sizes down.”

In August 2023, Jenny underwent an endoscopic sleeve gastroplasty (ESG) ‒ which kickstarted her weight loss again. She quickly lost 20 additional pounds, and as of today, has lost nearly 80 pounds total. She shares that the ESG reinforced the portion control skills she gained with the ablation by making it physically impossible to eat too much. “After my ESG, I would go from hungry to full in an instant.”

STATS AT A GLANCE

January 2023

Age

38

BMI

38.2

Before Weight

244

January 2025

Age

40

BMI

25

Weight

160

Healthier Than Ever

Today, Jenny is healthier than ever at 160 pounds. She shares that the regular follow-up care she received from her True You care team made all the difference. When Jenny’s weight would plateau, her dietitian would work closely with her to figure out why. Focusing less on what she ate and more on her behavior (how and when she ate), Jenny was able to learn new strategies to finally achieve the goals that had felt out of reach in previous attempts. She appreciates that the program had no strict rules, as Jenny struggles to track her food intake and between her commute and work schedule, she found it difficult to make time for exercise. The True You team didn’t push these issues, which made the program sustainable for her.

“It’s weird, my original goal was to get back to 200 pounds – I thought it would be cool if I could get to 180. I never thought I’d see 160, which is where I am today. The last time I saw that number on the scale, I was in my 20s, working out at the gym every day and hungry all the time.” Jenny says.

When asked to summarize her experience, Jenny shares, “The level of service from True You was unlike what you experience in traditional healthcare. With their support and the tools they provided me, this weight loss journey wasn’t as hard as I expected it to be. They set me up for success and continue to meet with me even today which keeps me on track.”

With more energy, Jenny says she is experiencing fewer physical limitations while working her active job that requires moving patients around all day. Psychologically, Jenny shares that her increased confidence has been one of her most surprising ‘non-scale victories.’ She no longer finds clothes shopping depressing and recently had fun buying some new items for a vacation ‒ including a bathing suit.

“You don’t realize how much your weight affects your confidence until it’s not there and things suddenly feel easier. I just applied for grad school to earn my nurse practitioner degree, which is something I would have never done a few years ago.”

“You don’t realize how much your weight affects your confidence until it’s not there and things suddenly feel easier. I just applied for grad school to earn my nurse practitioner degree, which is something I would have never done a few years ago.” 

Note: Ablate Weight is a clinical trial developed and led by the True You Weight Loss Research Team. The study (now complete) explored the effects of gastric fundus mucosal ablation (GFMA) on reducing hunger and enhancing weight loss when combined with endoscopic sleeve gastroplasty (ESG). The combined procedure of GFMA and ESG is now known as ESG-MAX™—a technique that performs both GFMA and ESG in a single procedure.

COME FIND YOURSELF AT TRUE YOU FREEDOM IS WAITING

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